Major studios are vertically, horizontally and laterally integrated. This means that vertically is usually pre production, porduction and then cinema. Horizontally integrated means that sound, equipment, studios andpublicity are also included.
Oligpoly-This means that they own everything,for example the big 6. The Big 6 are:
- Disney
- MGM
- Sony
- Paramount
- Fox
- Universal
These include sequals, prequels, remakes or can be based upon a book a TV program or video game. This increases the proft.
Distribution Window- This is the best time to distribute the film
- DVD/Blueray
- TV
- Internet Downloads
- Soundtracks
- Video Games
- Merchandising
Conglomerates will try to use syngery within sectors of thecorporation to maximise profit. It's where multiple products and services are created on the basis of a successful brand within the same corporation
Below The Line- More money is spent upon marketing and advertising a major studio film than previously the case. It's efficient and cost effective for targetting a limited and specific group. This can take the form of tie in's with other products and companies
Above The Line- this is a type of advertising through media such as television, cinema, radio, print, web banners, and web search engines to promote brands. This type of communication is conventional and considered impresonal to customers.
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