Wednesday, 2 May 2012

What significance does the continuing development of digitalmedia technology have for media institutions and audiences?

What Significance Does the Continuing Development of Digital Media Technology Have for Media Institutions a...

1 comment:

  1. Katie

    There are some nice ideas in this but its a bit all over the place in terms of structure and focus.

    here are my thoughts

    I don't think the Kings Speech was a 3D film but thats how you answer reads.

    Before the internet there was loads of advertising, it just happened to be posters and tv ads. What you could argue is that the internet has enabled companies to better target their audience by having their adverts pop up on facebook feeds or before certain music videos.

    Remember to stick to the structure of dealing with Pre Production, production, distribution and exhibition when writing your answer (provided the question doesn't specifically ask about one of those areas).

    The central argument/debate about technology is that it has changed the way global institutions make films, the way they distribue films and the way we consume (exchange) films. Whether this is good or bad for Britain is up to you.

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