Audience Theory

Blumer
Blumer believed in 4 stages.
Firstly, it's membership may come from all walks of life. However there is a problem with this. this is not true because different films have different target audiences.
Secondly, he believed that is was all anonmous individuals. There is also a problem with this, as not everyone wants to go and watch a film by themselves. Also offers are available for people to go in groups and get discounts so many people take up the offer.
Thirdly, he believes that little interections of experience between members of the mass takes place. This is also wrong, as no one goes to a film and doesn't talk about it with someone, especially if they went to watch a film with another perso or in a group. There are many different types of media for people to talk about the film such as texting, Facebook and Twitter.
And fourthly, the mass is very loosely organised and is not able to act with the unity of the crowd.


Uses and Gratifications


1. The need for information about our geographical and social world news and drama
2. The need for identity by using characters and personality to outline our sense of self and social behavoir
3. The need for social interaction through experiencing the relationship and interection of others
4. the need for diversion by using the media for purposes of play and entertainment

There is a hierarchy of needs. these can be in any order and are:
- entertainment
- identity
- information

Entertainment is just to entertain. Identity is to watch stuff and then realies that it relates to you, or makes ou think about yourself and information is to be informed. To learn something new.