Sunday, 11 December 2011

Only Fools and Horses- Class and Status representation



From the clip we can see instantly that the people are working class. They live in a rough part area of London in run down flats. This instantly shows that they are not wealthy as the flats are not very well kept and the rooms in the flat are very small.
From the inside of the flat you can see that there room is very basic, small living area and kitchen which have very old decor. Worn out chairs, peeling wallpaper and odds bits and bobs that Del buys and tries to sell for a higher price.

There jobs are to see stuff they they buy, and they're out on the streets every day trying to sell them. This shows that they don't have a stable job with a stable income, some days they could do well and other days they might not. This is seen as the usual with a working class family.

There are just the three men living at home, Del Rodney and Uncle Albert, Rodney works for Del and Uncle Albert doesn't have a job so this shows that they don't live off a lot of money, yet they still go down the run down pub which again is quite stereotypical of a working class family

Monday, 28 November 2011

How to structure a response

AO1 - argument - 25 marks
AO2 - examples - 25 marks

45 minutes to produce a response

Introduction:
- brieftly express your opinion
- identify your film institution
Main:
- US v UK - link to me
Disney vs momentum, film4

Four quadrant
Pre production- Licensing
Production- When they start making it
Distribution- how many screens, wide release
Exchange- how i can buy or watch it)

Conclusion:
What does the future hold?
- Tech becomes cheaper
- Watch at home or on the move

Monday, 14 November 2011

Toy Story 3

Tuesday, 1 November 2011

Summary of Key Theory and Terminology

1. Representation.
Represenation is split in to 7 different areas which are Gender, Age, Ethnicity, Physical Ability/Disablity, Class and Status, Sexuality and Religious Identity.Each different area of representation can be talked about and evaluated when analysing any piece of text. TV programs include each single one of these in every episode.
Gender is one of the most obvious ones to anaylse, either Male or Female. However it isn't either just Male or Female, every person has different characteristics to define them as a person, therefore stereotypes are made to put people in to different catagories. Some typical stereotypes for Males would be the herioc, brave type. And for Women, it would be the typical pink makeup and fancy hair do's.
Age is also fairly simple to break down, different age groups starting from the youngest working up the eldest. Again, there are very brash stereotypes that don't apply to everyone, but because of the media everyone is connected to a stereotype. For age, it would be teenagers being rude, noisy and disobediant, and for the elderly it would be boring, harsh, and very opinionated.
Ethnicity is a harder area to analyse. Ethnicity links with Regional Identity as they are both about race, religion and where people are from. Both of these can sometimes be portraid as rasict as its catergoriing people to groups they most likely don't belong in. For example, stereotyping that the English always drink Tea and eat fish and chips, and for the Irish to be drinking all the time and being rough.
Physical Ablility and Disablity is another area that can be stereotyped, for the disabled people on Tv they are usually represented as being vulnerable and weak, and for the Physical Ablility they are usually represented as being the best at everything and owning an extra power that makes the more important and special than everyone else. Everyone always looks up to figures on TV that are represnted with having a Physical Ablity because the audience always want to be them.
For Class and Status this is usually split into 3 different classes, Lower class, working class and upper class. Lower class are represented as living in rough areas in run down cities with not many jobs. Working clas are represented as being just the normal average family, family home in a town with a mum and dad both working. And Upper class are represented with having everything, being nobby because they are better than everyone else and being rich.
Finally, sexuality is represnted in many different ways, there's straight, gay, lesbian, bi sexual and the list goes on. Most gay men are repsented as being very feminine, and less dominant compared to straight males. And lesbians are seen as tougher than the normal straight women.

2. Media Language.
There are many different aspects to the language in media.
Camera  Shots and Angles:
Extreme Close ups are used to capture the emotion on someones face.
High camera angles are used to make it look as if that person is inferior as the camera is looking down on them. It can also show smallness and in most cases Women are usually the ones to use this camera angle asit makes them look smaller compared to men.
Low camera angles are used to make people look bigger and more superior. For example used on Superheros to make them look  powerful.

Sound:
Asynchornus sound is sound that doesn't match what you can see on the screen.
Contrapuntal sound is sound or music that seems strange in comparison to the scene we are seeing.

Editing:
There are many different editing techniques such as Action Match which is the continuation of a scene in a different shot. It allows the audience to see smooth action despite a cut in the shot.
Continuity editing aims to present the text in to chronological manner to emphasise the real time movement of the narrative.
There is also such a thing as a montage. This is a series of shots edited together to show time pasing and something happening in that time


3. Genre
Genre links in to representation as one area of representation can be stereotyped with an area of genre.
There are hundreds of different genres such as Action, Romance, Horror, Bollywood and Thriller.
For example, Action can be linked with the representation Gender, as for a male it's stereotyped for them to be a heroic, manly figure that takes lead and wins the fights in the Action films. But, it can also be linked with Romance as the typical woman is portrayed as being very girly and romantic which suits the typical Romantic film.
Also, Bollywood films will be associated with the representations of Ethnicity and Regional Identity.

Wednesday, 26 October 2011

Spiderman 2

Production Costs

Before the film was even made they'd spent $30m. This was spent on:
Script and Development ($10)
The script budget on a film is usually around 5% of the total budget. 5 writers were used and 2 of them were prize winning novelist Michael Chabon and David Koepp who netted an eight figure pay day.
Licensing ($20)
Marvel own Spiderman, whoever Sony bought the movie rights in 1999 so there has been some conflict between both of the Hollywood big 6's which pushed the licensing price up even further.
Stan Lee who is the co-creater of the Spiderman comic chaacter acts as executive producer. Marvel pays him a sallary of $1m

During the shoot they spent $100m and this money was given to the stars, the directors and the producers and they are paid a weekly wage throughout the shoot. These are called above the line costs and these are made before the cameras start to roll.
Producers ($15m)
Spiderman 2 has two producers, one co-producter and three executive producers
Director ($10m)
For spiderman 1 the Evil Dead director Sam Raimi was used and he was well known for not keeping the costs down.
Cast ($30)
Tobey Maguire landed the title role after the first choice, Heath Ledger, passed away. His pay ($4) jumped up to $17 for the sequal.
Kirstin Dunst was paid an estimate pf $5-$6m for Spiderman 2
Below The Line ($45)
The photography on Spiderman 2 began in New York where they shooted various shots and different locations.
Below The Line costs are the physical production expenses of the shoot including the crew fees.

After the shoot they spent $70m and this including the editing costs
Special Effects ($65)
This is one of the spends that is growing fast
Music ($5)
Danny Elfman composed the music for spiderman 2 for a fee of $2m

The Sell ($75)

Prints and Advertising
These aren't included in the production budget

Monday, 24 October 2011

Cinemas

Purdey
Where: The Vue, Leicester
Why: Took her neices and newphews, closest cinema near them and the cheapest
What she saw: Mr Poppers Penguins
How much: Kids AM ticket, £1.25. Bought one large bag of popcorn, £5
When: 10.30am
The screening was full, lots of kids. Had to sit right at the front. Thought it was funny.

Luke
Where: Cneworld, Rugby
Why: Wanted to see the film as it was a childhood favourite
What he saw: Lion King 3D
How much: £5, took his own 3D glasses, 1 bag on m&ms, £2.80
When: 5pm
Got the bus which cost £5 for a return from Lutterworth, enjoyed the film a lot and thought the 3D was good. Lots of families in the audience, enoyable film for everyone

Laura
Where: Showcase Cinema DeLuxe, Leicester
Why: Wanted to see the film, closest to her
What she saw: Footloose
How much: £6, didn't buy any food or drink
When: 4.30pm
Thought it was OK but not great, wouldn't buy the DVD. Wasn't very busy.


Luke B

Where: Doesn't accurately know, somewhere up north
Why: Went to visit his nana and it was the closest cinema to him
What he saw: Johnny English
How much: £3, he drank some water
Very small cinema, only 3 staff. Fell asleep half way through the film so doesn't have a very good judgement on it. 2 screen in the whole cinema and he went with his family.

Average spending around £10