AO1 - argument - 25 marks
AO2 - examples - 25 marks
45 minutes to produce a response
Introduction:
- brieftly express your opinion
- identify your film institution
Main:
- US v UK - link to me
Disney vs momentum, film4
Four quadrant
Pre production- Licensing
Production- When they start making it
Distribution- how many screens, wide release
Exchange- how i can buy or watch it)
Conclusion:
What does the future hold?
- Tech becomes cheaper
- Watch at home or on the move
Monday, 28 November 2011
Monday, 14 November 2011
Tuesday, 1 November 2011
Summary of Key Theory and Terminology
1. Representation.
Represenation is split in to 7 different areas which are Gender, Age, Ethnicity, Physical Ability/Disablity, Class and Status, Sexuality and Religious Identity.Each different area of representation can be talked about and evaluated when analysing any piece of text. TV programs include each single one of these in every episode.
Gender is one of the most obvious ones to anaylse, either Male or Female. However it isn't either just Male or Female, every person has different characteristics to define them as a person, therefore stereotypes are made to put people in to different catagories. Some typical stereotypes for Males would be the herioc, brave type. And for Women, it would be the typical pink makeup and fancy hair do's.
Age is also fairly simple to break down, different age groups starting from the youngest working up the eldest. Again, there are very brash stereotypes that don't apply to everyone, but because of the media everyone is connected to a stereotype. For age, it would be teenagers being rude, noisy and disobediant, and for the elderly it would be boring, harsh, and very opinionated.
Ethnicity is a harder area to analyse. Ethnicity links with Regional Identity as they are both about race, religion and where people are from. Both of these can sometimes be portraid as rasict as its catergoriing people to groups they most likely don't belong in. For example, stereotyping that the English always drink Tea and eat fish and chips, and for the Irish to be drinking all the time and being rough.
Physical Ablility and Disablity is another area that can be stereotyped, for the disabled people on Tv they are usually represented as being vulnerable and weak, and for the Physical Ablility they are usually represented as being the best at everything and owning an extra power that makes the more important and special than everyone else. Everyone always looks up to figures on TV that are represnted with having a Physical Ablity because the audience always want to be them.
For Class and Status this is usually split into 3 different classes, Lower class, working class and upper class. Lower class are represented as living in rough areas in run down cities with not many jobs. Working clas are represented as being just the normal average family, family home in a town with a mum and dad both working. And Upper class are represented with having everything, being nobby because they are better than everyone else and being rich.
Finally, sexuality is represnted in many different ways, there's straight, gay, lesbian, bi sexual and the list goes on. Most gay men are repsented as being very feminine, and less dominant compared to straight males. And lesbians are seen as tougher than the normal straight women.
2. Media Language.
There are many different aspects to the language in media.
Camera Shots and Angles:
Extreme Close ups are used to capture the emotion on someones face.
High camera angles are used to make it look as if that person is inferior as the camera is looking down on them. It can also show smallness and in most cases Women are usually the ones to use this camera angle asit makes them look smaller compared to men.
Low camera angles are used to make people look bigger and more superior. For example used on Superheros to make them look powerful.
Sound:
Asynchornus sound is sound that doesn't match what you can see on the screen.
Contrapuntal sound is sound or music that seems strange in comparison to the scene we are seeing.
Editing:
There are many different editing techniques such as Action Match which is the continuation of a scene in a different shot. It allows the audience to see smooth action despite a cut in the shot.
Continuity editing aims to present the text in to chronological manner to emphasise the real time movement of the narrative.
There is also such a thing as a montage. This is a series of shots edited together to show time pasing and something happening in that time
3. Genre
Genre links in to representation as one area of representation can be stereotyped with an area of genre.
There are hundreds of different genres such as Action, Romance, Horror, Bollywood and Thriller.
For example, Action can be linked with the representation Gender, as for a male it's stereotyped for them to be a heroic, manly figure that takes lead and wins the fights in the Action films. But, it can also be linked with Romance as the typical woman is portrayed as being very girly and romantic which suits the typical Romantic film.
Also, Bollywood films will be associated with the representations of Ethnicity and Regional Identity.
Represenation is split in to 7 different areas which are Gender, Age, Ethnicity, Physical Ability/Disablity, Class and Status, Sexuality and Religious Identity.Each different area of representation can be talked about and evaluated when analysing any piece of text. TV programs include each single one of these in every episode.
Gender is one of the most obvious ones to anaylse, either Male or Female. However it isn't either just Male or Female, every person has different characteristics to define them as a person, therefore stereotypes are made to put people in to different catagories. Some typical stereotypes for Males would be the herioc, brave type. And for Women, it would be the typical pink makeup and fancy hair do's.
Age is also fairly simple to break down, different age groups starting from the youngest working up the eldest. Again, there are very brash stereotypes that don't apply to everyone, but because of the media everyone is connected to a stereotype. For age, it would be teenagers being rude, noisy and disobediant, and for the elderly it would be boring, harsh, and very opinionated.
Ethnicity is a harder area to analyse. Ethnicity links with Regional Identity as they are both about race, religion and where people are from. Both of these can sometimes be portraid as rasict as its catergoriing people to groups they most likely don't belong in. For example, stereotyping that the English always drink Tea and eat fish and chips, and for the Irish to be drinking all the time and being rough.
Physical Ablility and Disablity is another area that can be stereotyped, for the disabled people on Tv they are usually represented as being vulnerable and weak, and for the Physical Ablility they are usually represented as being the best at everything and owning an extra power that makes the more important and special than everyone else. Everyone always looks up to figures on TV that are represnted with having a Physical Ablity because the audience always want to be them.
For Class and Status this is usually split into 3 different classes, Lower class, working class and upper class. Lower class are represented as living in rough areas in run down cities with not many jobs. Working clas are represented as being just the normal average family, family home in a town with a mum and dad both working. And Upper class are represented with having everything, being nobby because they are better than everyone else and being rich.
Finally, sexuality is represnted in many different ways, there's straight, gay, lesbian, bi sexual and the list goes on. Most gay men are repsented as being very feminine, and less dominant compared to straight males. And lesbians are seen as tougher than the normal straight women.
2. Media Language.
There are many different aspects to the language in media.
Camera Shots and Angles:
Extreme Close ups are used to capture the emotion on someones face.
High camera angles are used to make it look as if that person is inferior as the camera is looking down on them. It can also show smallness and in most cases Women are usually the ones to use this camera angle asit makes them look smaller compared to men.
Low camera angles are used to make people look bigger and more superior. For example used on Superheros to make them look powerful.
Sound:
Asynchornus sound is sound that doesn't match what you can see on the screen.
Contrapuntal sound is sound or music that seems strange in comparison to the scene we are seeing.
Editing:
There are many different editing techniques such as Action Match which is the continuation of a scene in a different shot. It allows the audience to see smooth action despite a cut in the shot.
Continuity editing aims to present the text in to chronological manner to emphasise the real time movement of the narrative.
There is also such a thing as a montage. This is a series of shots edited together to show time pasing and something happening in that time
3. Genre
Genre links in to representation as one area of representation can be stereotyped with an area of genre.
There are hundreds of different genres such as Action, Romance, Horror, Bollywood and Thriller.
For example, Action can be linked with the representation Gender, as for a male it's stereotyped for them to be a heroic, manly figure that takes lead and wins the fights in the Action films. But, it can also be linked with Romance as the typical woman is portrayed as being very girly and romantic which suits the typical Romantic film.
Also, Bollywood films will be associated with the representations of Ethnicity and Regional Identity.
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